Marketing

The Marketing major program at Chatham prepares you for success in the dynamic world of business. You will develop a deep understanding of consumer behavior, branding, market research, digital marketing, advertising, sales strategies, and data-driven decision-making. The program emphasizes creativity, strategic thinking, and analytical skills to help you craft and execute marketing campaigns across diverse industries and platforms.

WHY MAJOR IN MARKETING

Hands-On Experience

Chatham’s Marketing program offers experiential learning opportunities, including internships and live marketing projects, to prepare you for the demands of the business world.

Career Opportunities

A Marketing degree from Chatham opens doors to careers in advertising, brand management, digital marketing, sales, market research, and social media management, equipping you to thrive in various industries and roles.

Personalized Attention

With smaller class sizes, Chatham ensures close interaction with faculty who bring both academic expertise and industry experience to guide your learning journey.

MARKETING CAREER PATHS

Marketing Manager

Brand Manager

Market Research Analyst

Public Relations Specialist

Digital Marketing Manager

Event Marketing Coordinator

Social Media Manager / Content Marketing Specialist

Customer Relationship Manager (CRM) Specialist

OTHER USES OF MARKETING

Non-Profit Advocacy

Marketing expertise is crucial for driving awareness and support for non-profit organizations. Students gain skills in creating impactful campaigns, reaching new donors, and engaging with the community. These abilities help non-profits increase visibility and support for their missions, improving their overall impact.

Data-Driven Decisions

Marketing teaches you how to gather, interpret, and apply data to make well-informed decisions. This skill is highly transferable to everyday life—whether you’re managing a budget, tracking health and fitness goals, planning vacations, or comparing options for big purchases, data analysis can help you make smarter, more objective decisions. By using data to evaluate risks, benefits, and trends, you can approach personal and financial choices with greater confidence and clarity.

Community Engagement

Marketing skills are invaluable for organizing and promoting community events or campus initiatives. Students learn how to create strategic plans to boost participation, engage local audiences, and communicate effectively. These abilities are crucial for making a positive impact on local causes or projects, both in and outside of academic settings.

Personal Branding

A marketing degree equips students with the knowledge to build and manage their personal brand. Students learn how to position themselves effectively in the digital world, whether through social media, blogs, or networking strategies. These skills help individuals stand out, attract opportunities, and create a lasting professional identity, both inside and outside of their careers.

Marketing and Sustainability

The Marketing major at Chatham emphasizes the connection between sustainability and brand growth. You will learn how to develop marketing strategies that promote sustainable products, communicate corporate social responsibility efforts, and engage consumers in environmentally conscious practices. The program will equip you with the tools to lead marketing campaigns that drive positive change for both businesses and the planet.